![]() For many users, this sudden awareness coincides with the moment they decide to invest in your product. X-raying your app to find the aha moment(s)Īn "aha" moment is when a user has a mini-epiphany and internalizes your product's core value proposition. ![]() "Aha" moment quiz: which one of the following is an "aha" moment for the app?.Wyzowl found that "Over 90% of customers feel that the companies they buy from ‘could do better’ when it comes to onboarding new users/customers."Īnd the implications are only more acute the further along the product adoption curve your product is - innovators will forgive rough edges, but later-stage folks are less forgiving. User onboarding is a great tool for improving user retention. ![]() There's a reason why "TtV" (time to value) has become such a buzzword in the SaaS world - KickOffLabs discovered that "Improvements in a user's first 5 minutes can drive a 50% increase in lifetime value." It's critical to help users find value in your product ASAP.There are a few obvious implications for any product: New users also have a host of other options (namely, your competitors) to consider.New users are entering your product with very little to no understanding of what your product is and how it works.New users, just like the rest of us, have short attention spans and a lot on their plates.To appreciate this challenge, consider the headspace of a new user: ![]() Most likely, though enough new users are trying your product, but they're failing to understand how your product can help them achieve their goals. In this case, ignore everything in this article and consider ramping up your marketing and/or sales spend. What gives? It's possible that a high percentage of your new users are converting to paid customers. You've built an incredible product, but you're not seeing the user growth you were hoping for. ![]()
0 Comments
Leave a Reply. |